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High-Definition's expertise in all aspects of marketing brings focus and clarity to bottom-line performance drivers.


Evaluate Competitive Promotion Threat

Consumer Products Marketer

What we did
Interviewed internal promotion group managers and field sales managers
Conducted secondary research
Interviewed promotional partners of competitors
Interviewed industry experts

What we discovered
Key competitors’ promotional program availability matched client offerings, with breadth and depth of promotion tactics at parity
Competitors’ data analysis tools allowed promotion evaluation on a faster-turn basis than was realized
Field sales personnel proved to be an excellent source of information about newly introduced promotional tactics

Provide audit of competitive promotional programs and tactics

Built landscape of competitive activity
Reviewed 12 key promotional strategy areas
Analyzed 8 different tactical components
Compared presence of competitors’ promotional programs and tactics to company’s current program availability
Furnished examples of competitive promotional offerings

Current portfolio of promotional strategies and tactics has been maintained
Promotional data analysis capability has been strengthened




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